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Sony announced it halted the production of the A6600 and A7C. And it will no more produce the A7II and A6100 cameras

WNG

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Aug 12, 2014
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BTW, wasn't the a6100 released with the a6400 as a replacement for the a6000? Thus same generation as A7III? I thought the a6000 and A7II were of the same generation. It's fully understandable to cull models that are no longer selling well or too low in margin to continue. The a6000 stayed in production due to constant demand even though newer replacement was introduced. The announcement reveals the a6600 and A7C are sales failures. Both compete against each other but neither appealing....a6600 overpriced, while the A7C lacks key features.
 

Brownie

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Jun 22, 2021
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Tim
It's called good business strategy. Every business (successful) does this. Your initial roll out is targeted to the discriminatory buyer...with disposable income.
BTW, Betamax was more successfully adopted outside North America. Sony did license it to other manufacturers. And all professional video equipment used the TV industry was Sony (Super)Betamax. VHS was dominant in the USA when JVC spec-ed super long play. And you can squeeze more recording time per tape but at crappy quality. Then video rentals adopted VHS and moved away from Betamax. That sealed the consumer market.
By the time other manufacturers started building Betas, JVC had already taken over. Yes, the longer play had something to do with that, but if you went to buy a new video deck you were presented with 4 or 5 Betas and 30-40 VHS. They tried hard to compete by offering decks at $200 compared to $300+ for VHS, but it was too late.

We rented Beta's at a huge store, but they were the only one and it was a long drive. In the local stores there was one shelf of Beta for every 10 shelves of VHS. If memory serves Sharp was one of the few that even attempted to build Beta machines for our market. At the time we were using Beta for audio-only mix tapes because the sound was so superior.
 

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