For a brand new model, it's strange that it's already been discounted. The discount runs through Sept which pretty much makes it the normal price now. Sony Alpha NEX-3N Mirrorless Digital Camera with 16-50mm Based on past history, this is an instant discount by Sony. Why? It can't even be for slow sales since it hasn't been available long enough for that. This and the RX1 for $2140 and the RX100 for $450 make me think that something is afoot.