The price of the A5000 is now $499.99 for preorder. Same price at all outlets from Sony to B&H. Sony lists it as 599.99 crossed out and then $499.99 like it's a sale. I don't know if it's temporary. Considering it's still over a month away for shipment and they are already discounting it, I think it'll be sub $300 in about 6 months like the 3N was. They did that with the 3N as well. It was $450 the second it came out instead of $500.