Well, I was debating on whether to purchase the Sony 50mm or 16mm prime as my second lens for my NEX 5N and Sears made the decision for me. Just came home with the 16mm. Looks like the $99.00 USD price is in store only. Sears didn't even list the lens on their website. So, if you have a Sears close to you and are even interested in this lens, I'd hurry. Seems to be stock on hand only and you can't go wrong for $100.00. Happy Hunting!