price of kit lens

[jlabate]

I'm looking at the prices of the 5N and 7 with and without the 18-55mm kit lens. With the 5N it adds $100 to the price and with the 7 it adds $150. That's not fair.

 

[Travisennis]

It's likely more because it is all black and bundled with the NEX-7 is only way you can buy it. They are the same lens but not exactly so it is not surprising it costs more with the NEX-7.

 

[jlabate]

When I look at them on B&H it shows the black lens for both the 5N and 7. Looks like the same lens to me.

 

[Travisennis]

The photos on B&H certainly make it look like the black lens comes with the 5N, but I'm certain I read somewhere it only came with the NEX-7. If they do come with the exact same lens then the price difference between them is strange.

 

[Bugleone]

I'm sure that Sony don't view it as either "unfair" or "strange",...it's just marketing strategy which is about gettign as much for a product as possible. Consumer product makers like sony look at the overall mindset of people who buy particular products. Anyone who buys a NEX 7 is a 'bigger spender' than one who buys a less costly product so the thinking is that they can pay more for the lens. Also sony is probably looking at the overall 'package' of NEX 7 plus zoom, and where it 'scores' against the opposition by offering a greater spec. As we know, the price will no fall away as other makers launch ever stronger competition with their own models.