I've had a chance to play with the Samsung NX1 yesterday with the latest firmware 1.4. If this had a Nikon or Canon badge on it I think people would be snapping them up. I was very impressed. It's a different beast altogether from the original release. I was especially impressed at the improvements Samsung have made via firmware since the first version I tried (think it was firmware 1.2). They have implemented a lot of nice new features including the latest firmware giving DIS (digital image stabilization) for all lenses and providing a hybrid 5 axis for their OIS lenses. It genuinely works and works very well. Focus with their 16-50 was the fastest that I had ever experienced (including the Em1 and Nikon D4). Image quality was very very nice and the colour palette was particularly pleasing to my eye. Skin tones looked excellent. Their 85mm 1.4 is a fabulous portrait lens. There is a lot to like. They have some nice glass although not too many fast primes. The ones that Samsung does have look to be optically excellent though and I remember reading that they had a partnership/poached some schneider engineer to develop out their pro 'S' line of lenses. While I'm fairly invested into the Sony eco system, I'd seriously consider this camera now given all the improvements that have gone into it. Its a highly capable piece of kit. Although Samsung have remained very quiet over the last while, they are the only manufacturer that I feel is capable of competing with Sony at the technological level. In many ways the NX 1 is still at the cutting edge with their very small 65nm process. I have not read what the specific process that Sony is using for the A7rii but for the 36mp sensor in the d810, d800 and a7r they used a 180nm aluminium based process. Does anybody here own one, have real world first hand experience with one? Do you think Samsung are in this for the long haul?