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NEX-5R and 2 E-Mount lenses got iF-Design-Award!

Discussion in 'Sony Alpha E-Mount Cameras' started by Poki, Feb 22, 2013.

  1. Poki

    Poki TalkEmount Hall of Famer

    Aug 30, 2011
    Austria
    The iF design awards are just announced - and Sony got one! Well, actually they got a few, but one for the E-Mount: The NEX-5R! Additionally, the Zeiss 12mm f/2.8 and the Zeiss 32mm f/1.8 got one - the latter got even a gold award! This is especially noticeable as not even the mighty Zeiss 55mm 1.4 or their two nominated Master Primes got a gold award.

    Edit: Linking directly doesn't work, so if you want to see them just disable all categories except Audio/Video after the following link.

    http://exhibition.ifdesign.de/awards_product_beitragsgalerie_e
     
  2. Bimjo

    Bimjo Super Moderator

    Oct 28, 2011
    Washington State
    Jim
    Hey, that's cool!
     
  3. Poki

    Poki TalkEmount Hall of Famer

    Aug 30, 2011
    Austria
    The links don't work - again ... There seems to be some sort of session time out. Whatever, they're easy to find on the iF website under online gallery.
     
  4. Bill

    Bill TalkEmount Veteran

    339
    Oct 22, 2012
    Brisbane, Australia
    Bill
    Zeiss 32? No one seems to have seen one in the wild yet; but it's winning awards? A little early I think -- even for exterior design.
     
  5. Poki

    Poki TalkEmount Hall of Famer

    Aug 30, 2011
    Austria
    The award not only covers exterial design, so I think they got a copy early.
     
  6. serhan

    serhan TalkEmount All-Pro

    Aug 27, 2011
    NYC
  7. Poki

    Poki TalkEmount Hall of Famer

    Aug 30, 2011
    Austria
    They may be big relatively spoken, but they're still far smaller and lighter than comparable high-end SLR lenses.