How can Sony improve its lens design?

Although I would have liked a 30mm or 35mm standard prime with f/1.4 or 1.8 aperture, the 30mm f/3.5 macro is not with precedence. As an Olympus DSLR user I can tell you Oly has a very good (and physically larger) 35mm f/3.5 macro.

I think Sony was initially responding to some NEX user complaints that there was no macro capability with native NEX lenses. I think that Sony has been taken by surprise by the large number of "serious" photographers who want to use the NEX as a true DSLR alternative system rather than just a simple step up from a compact point and shoot. As a result, we're only now starting to get new "serious" lenses announced and rumored in development on the roadmap.

 

Hi twinwood. You're making a lot of assertions there. I think you need to preface most of it with 'in my opinion'.

Regarding the speed at which Sony is producing lenses I refer you to an earlier post of mine comparing Sony, Panasonic and Olympus at similar stages in the development of their CSCs.

 

I reckon Sony is playing it safe by taking it (painfully) slow in releasing lenses and instead concentrating on bodies, design, and innovative technologies. I would hazard a guess at Sony’s general strategy is to ‘test out the waters’ with their products e.g. release a product…..see how will the market and competitors react…..and based on the reaction plan their next move, rather than release a product with a specific growth road map already in mind.

Developing and producing high quality lenses is good for us the users, however it isn’t always the case with the Sony the supplier who is probably (imho) relying on third party lens makers to make lenses for the NEX system (e.g. Noktor, Samyang, Zeiss, etc..)

Sony took a risk with the NEX and while its still too early to tell, it seems that the risk has paid off. However it is still more economically viable to have a third party lens maker to undertake the risk and spend the money in developing and producing lenses for a system that might could be discontinued in a couple years, This move can even be seen with Sony allowing other lens makers to make lenses for their proprietary E-mount system free from any licence fee.

Perhaps Sony is taking the history of Konica Minolta quite seriously, the company whose legacy has been inherited by Sony.

Konica and Minolta were great camera companies and were one of the biggest companies back in the hey day of film photography, they were also brilliant lens makers in their own right with Konica and its Hexanons and Minolta with its Rokkors, however even with it’s great lenses, poor sales performance of their camera bodies have contributed to the companies being merged, acquired, and dissolved.

To further validate this line of reasoning Hexanons and Rokkor lenses are up to this day held in high regard, often traded, sold, bought, and reviewed. We can see them attached to M43s, RFs, DSLRs, and NEX systems. When was the last time we saw someone shoot with an RD-175? or a Dimage Z1?


Just my 2 cents.