What if I said I thought the NEX was actually created by folks that really thought about what a camera SHOULD be like in the digital age? I know no one will agree with me but hear me out. I read a lot about how Fuji's seem like they were designed by REAL photographers and how great the E-M5 is as it recalls the glory days of the Olympus OM1 and to be sure those are terrific cameras and I am not criticizing them in any way but to me the NEX is a bit different. The NEX strikes me an a re-interpretation of what a camera can and should do. Now we argue all day about whether or not Sony was successful but I gotta admire their effort. Look at what we have...flip up 900K screen, an actual sunny weather setting that makes using the LCD in bright sun not only possible but useful (I have done it many times). The form factor is small and with a lens like the Sigma 30 or my Pen-F 38 it's is smaller than my Fuji X10. Focus peaking works REALLY well and while it may not be to everyone's taste as a manual focus lens user it's a godsend. I also am very impressed that they were able to offer focus peaking to the original NEX3 and NEX5 via firmware update (I don't see that happening with the Fuji XE-1 or X1 Pro). Speaking of firmware updates...the last two have both increased AF speed on my Sigmas and the last one gave NEX7 users the ability to remap that pesky video button. Finally there is the IQ...yeah I know Fuji IQ is all the rage but the IQ on the NEX is no slouch. Then there are the things that we almost never mention. I think the AWB and metering on my 5n is quite good, JPEG color is great, RAW works really well and even the dinky little flash the 5n came with works waaay better than you would think. I've never had my NEX crash, the software seems stable and it's put togtehr better than any of the m43 cameras I ever had. I think there are a lot of very nice options out there for photographers. Right now Fuji is the one getting the attention and deservedly so, they have some fantastic products. I wish Sony has lenses like the ones available for the Fuji X cameras but I think the NEX is just as impressive in some ways. If this board is any example there sure seem to more folks trying them out.