I have been looking into the NEX series of cameras for some time - pretty much since the first ones were released, but the main thing that has kept me away is the lack of flash / hotshoe mount. The NEX-7, however, seems to be a real game changer in this area, in the fact that it has both a mounted flash, as well as a hotshoe. This camera ticks all the right boxes, and with the addition of the translucent-mirror adapter, blows me away in terms of the new technology. Having said all that, however, it would seem as though the price point of the camera plus standard kit lens would place the camera just under the cost of the A77. When you add the cost of the translucent-mirror adapter, I imagine this camera will in fact cost more than the A77. So I feel as though Sony has answered all my needs in the NEX-7, but given the high price point, I just can't imagine buying it. I'm interested to know what others think on this issue.