Canon wins almost every category and the one meaningful category the don't(mirrorless), they are the only manufacturer that gained market share. Passing Sony for #2 behind Olymplus. The 2017 BCN camera rankings are out – Canon is up, Nikon and Sony are down | Nikon Rumors Canon Mirrorless sales increase 70% Canon's Mirrorless Sales Increased by Over 70% in the Past Year Take a look at the numbers and only someone who wants to ignore the facts can say we enthusiasts are essentially a niche crowd. The things we discuss on this site and others like it are not what drives the average consumer. We all go crazy about IQ, Dynamic Range, Innovative Features, 4K, EVF, flexibility, IBIS, legacy lens support, focus peaking, Apps, etc. Interestingly, one can easily make a legit argument that Canon is behind just about every brand when it comes to overall innovation. In fact, they are behind most brands in many to all of the aforementioned categories. Even so, not only are they not losing ground, they are growing and solidifying their #1 ranking.