Hi guys, I did some googling but I'm still not sure I understand. From what I read, AVCHD is a bad video compression because of the low bit rate. But why does bit rate matter? From what I see in my videos, they look pretty good. As for Canon 5d 3, you get these .mov files that I think are uncompressed with higher bit rate? Are higher bit rates meant for Color grading? Why does higher bit rate matter for color grading? And since AVCHD is no good, is there a way to convert into another file with a higher bit rate, or is this already too late and the loss of quality can't be returned? Thanks -Andy EDIT: I have Sony A7 btw.