24mm Zeiss MUCH cheaper in Austria??

I just discovered that Sony charges "just" 819 Euro for the 24mm f/1.8 Carl Zeiss lens here in Austria. Strange, because in Germany they sell it for 999 Euro! :O

I instantly checked the prices elsewhere, and in the german online shops which are usually the cheapest (normally it's ALWAYS cheaper to import from Germany than buy in Austria) are all selling it from 970 up. Then I checked Austria stores ... they sell it for 799 Euro! One store has it in stock - for 826 shipped. A look on the EU prize comparison reveals that it's nowhere as cheap as here in Austria.

So what's the reason for this? A mistake from Sony? The taxes in Austria are actually HIGHER than in Germany, so I don't know whats up ... Now I wish I could spend that much money on a lens (I actually have it, but I somehow refuse to spend it on a single lens     ).

Sony Store Germany (click to see it bigger):


Sony Store Austria:


Prize comparison for Austria and Germany: Sony Objektiv AF E 24mm 1.8 (SEL-24F18Z) | Geizhals.at Österreich

 

Oh, and even my local camera store sells it for 799! I may give it a visit - but better not bring my money in it ... ^^

Hartlauer - Sony SEL24F18Z 24/1,8 E-Mount

 

Thanks, jebuskrust.  

Yeah, I was actually VERY happy when I found it for this price - up to the moment I realized I shouldn't spend 800 Euro on a lens. ;( I probably try it out this weekend, but I really don't know if I "should hope" that I end up buying or forgetting it ...

Oh, and Sony today corrected a typo on the austrian Sony NEX-7 website - now it says "Stilikone" ("design icon") again, not "Silikone" ("silicone").   - So maybe the price isn't just a mistake by Sony?