I just got a flyer in the mail from B&H and Sony announcing their 2016 Semi-Annual Alpha Lens and Accessory Sale, starting Sunday, April 3, 2016, and ending May 14, 2016. Looks to be up to about 25% off on a bunch (about 50) E, FE, and A mount lenses and accessories. It looks like most all the E & FE lenses (except the new GMs and the newest FE 50/1.8 and 70-300G, and, oddly, the SEL55210) will be on sale. Looks like US$20-$50 off on the lower priced lenses, and US$100 - $200 on the higher priced ones. I imagine that this will be matched by Amazon, Adorama, and other US retailers as the flyer is Sony-branded even though it includes one prominent instance of the B&H logo. Not sure what other markets might see. I seem to recall that Sony often does these sales about this time of year and again in the September or Holiday timeframes... thus the "Semi-Annual" aspect. Check this one out starting Sunday.